Whoa.

'Pop quiz, hotshot. There's a bomb on a bus. Once the bus goes 50 miles an hour, the bomb is armed. If it drops below 50, it blows up. What do you do? What do you do?'

'Whoa.'

Ok, I think that was enough Keanu Reeves references for the next decade.

But seriously, pop quiz... hot shot.

You have your 29er. You need new wheels. 35mm of tubeless-ready goodness and too many colors to choose from. Black, Silver, White, Electric Red, Antifreeze Green and now Images? What do you do? WHAT DO YOU DO?

Choices, lots of choices. That's what we love to give you. We offered the Teak in the P35 [26" and 29er] for a little while now and last week we got a new image for just the P35, Lumberjack Plaid.

Inspired partially by JBolt's hipster plaid shirt and the Lumberjack 100, that we are proud to be a part of and just so happens to be going down June 19th. This is the first and limited run of the Lumberjack pattern, that would definitely set off any bike.

Personally, building this rim up with our Pro-build: black Lightweight disc ATB hubs and CX-Ray spokes with gold nipples. Oh man, that would be a hot wheelset. Some are taking the Teak designed rims and building them up for cruiser projects. Either way you go with it, both make for unique wheels!

Have a great weekend everyone.

Back in Black.

Back in Black.

Black is the new black.

Classic. Clean. Fresh.

However you want to say it there is just some thing about the color that encompasses all colors. It never gets old. Especially when it's high gloss.

As spring fast approached, the perfect storm, named 'Black O', hit Velocity headquarters: [Popularity of our black anodized color + the ultra popular Deep V/B43/Dyad] multiplied by the large demand = low inventory. Fortunately the Storm Team V Weather Trackers here were quick to jump to the rescue, enter the high polished U.S. powder-coated black rims. This is an extremely limited run of some super eye catching rims.

Because we offer our image rims, we have a number of mill finished rims in stock awaiting for their paint. We were able to partner with a local powder-coater here in Grand Rapids to provide you with a rim that has gotten everyone here uncomfortably excited once they see them, or randy as J-Bolt puts it. Price remains the same for the Non MSW as the Black Ano Non MSW, so please consult your local bike shop for details.

A few things to note about the High Polished Black Powder-coated rims:

_ Only offered in these rims/size/drillings:
> Deep V / 650c, 700c / 32H
> B43 / 650c, 700c / 32H
> Dyad / 700c / 32H

_ We will not be stocking this color so once they are gone, they are gone. The Black Ano will return in June

_ Braking surface: since this is powder-coated you will need to have machined side wall to have consistent and reliable braking. This is different than our anodized that do not require a machined surface. There is a small fee to have these rims machined.