Where's the beef?

Where's the beef?

Well, it doesn't get beefier than our Velocity Psycho rim.

Robust.
Bomb Proof.
Stout.
Heavy-Duty.
Strapping.
[Thank you Thesaurus.com]

From the McFerrin family rocking them around North America on their tandems to Wonka pushing them to the limit on his fixie; whatever word you would like to use to describe the strength of the Psycho rim, it can handle just about anything you throw at it.

This is part of the reason we are sending a set of these built up on 36 hole fixed/free track hubs for the North American Hardcourt Bike Polo Championship next weekend in Madison. We are proud to be a Slayer level sponsor for the event and if it plays out right we'll have a few of the Velocity crew there hanging out watching some polo. We'll also be hooking everyone who is playing in the tournament, they will be receiving one of our can koozies in their player pack, which is important because it's always critical to keep your preferred drink of choice cold before, during and after a match.

Get out and enjoy the weekend. Watch the Tour, the World Cup final or if you're in the West Michigan area, join us for some polo on Sunday afternoon.