Friday, June 4, 2010

... machined ...

MSW or Machine Side Wall or cut sides or even simply silver sides. There are many different ways to call the braking surface on a bicycle rim. However you want to call it, machining allows for a consistent braking surface. If you do a search on the ol' intro-web, you'll find a number of differing opinions on whether a machined surface is necessary or not.

One of the many things that sets Velocity apart from other rim/wheel manufacturers is our ability and desire to provide you with a number of different color options. We offer both anodized, powder coated, and image rims to maximize the color choices for your personal style. Outside of our disc specific rims, most of rim are offered in both Machined [MSW] and NON Machined sidewalls. A machined surface is needed if you go with a wheel with powder coated or image rim but not absolutely necessary with the anodized [See Urban Velo].

All this to serve as a lead into a few rims of the many rims that we got in from Australia on Wednesday. We now have a limited number of 32 hole A23 NON MACHINED black anodized rims along with a full run of all the drillings [20, 24, 28, 32, & 36] of machined INSTOCK! As most are aware, the 23mm width partnered with a 700 x 23 tire provides increased control in cornering while not sacrificing rolling resistance; gaining all the benefits of a tubular tire without the hassle of glue, a 'clinch-ular' if you will. Coming in at around 440 grams as compared to the 564 grams in the Deep V, in rims alone it is possible to take around a half pound off of your bike.

So whether you are crit racer or one who rocks a fixie. Its hard to argue against the benefits you gain when switching over to the A23. This is a rim that is truly pushing the envelope in all aspects of cycling, as riders are discovering more and more possible applications for it.

As always, contact your local bicycle shop for pricing and to get yourself a pair!

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After a short week, it's the weekend again and looks to be a good one. Get out and ride a bit. It's the right thing to do.

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